Concept Creative (Campaigning & UX). Copy- & UX Writer.
Creating ad campaigns and digital experiences. Writing and conceptualising. Working with Word and wireframes. Getting the job done and leading teams. Bridging between marketing and UX. Joining agencies, start-ups and service design studios. Believing there’s no “either… or”. Just “and”.
Work
Take a quick look at a few projects I’ve been part of. Searching for something else? Just click and browse through my whole portfolio.
Deutsche Hospitality Brand Relaunch: Creative Concept (UX), Copy & UX Writing
Bahn X App and DPP Design System: UX Writing
REWE Einfach Nachhaltig Website: Creative Concept (UX), Copy
Unzer Website Relaunch: Creative Concept (UX), Copy
RIMOWA: UX writing
Transporeon Website Relaunch: Creative Concept (UX)
VW Commercial Vehicles Website Relaunch: Copy & Creative Concept (UX) Lead
IKEA: Copy-Lead, Creative Concept (UX), CRM
What I do in detail
Campaigning
Campaigns and UX have something in common: The better you understand the people you are talking to, the better the results will be. That’s why I base my ideas, campaign frameworks, copy and everything else on peoples’ needs and daily life.
- integrated and digital campaigns
- moving image and commercials
- social media concepts
- print and OOH
Concept creative (UX)
Many digital products are both user and brand experience. That requires clever storytelling: providing the right kind of information exactly when the users need it while making the brand come alive. I use my creative and my UX skills to bridge between marketing and user experience.
- creative concepts for marketing pages and experiences
- web relaunches from user stories to wireframe
- CRM concepts
UX writing
When I started writing for apps, nobody called that UX writing yet. Great there’s even a name for it now. Because with words you can give experiences their own voice. Turn monologues into conversations. And help users reach their goal.
- tone of voice development
- content style guides
- microcopy and content design
References
As a permanent employee as well as a freelancer I had the chance to work for many great agencies, clients and brands – and with the best people ever. I also received one or two awards. Thanks for everything!