Creating ad campaigns and digital experiences. Writing and conceptualising. Working with Word and wireframes. Getting the job done and leading teams. Bridging between marketing and UX. Joining agencies, start-ups and service design studios. Believing there’s no “either… or”. Just “and”.
Campaigns and UX have something in common: The better you understand the people you are talking to, the better the results will be. That’s why I base my ideas, campaign frameworks, copy and everything else on peoples’ needs and daily life.
integrated and digital campaigns
moving image and commercials
social media concepts
print and OOH
Concept creative (UX)
Many digital products are both user and brand experience. That requires clever storytelling: providing the right kind of information exactly when the users need it while making the brand come alive. I use my creative and my UX skills to bridge between marketing and user experience.
creative concepts for marketing pages and experiences
web relaunches from user stories to wireframe
When I started writing for apps, nobody called that UX writing yet. Great there’s even a name for it now. Because with words you can give experiences their own voice. Turn monologues into conversations. And help users reach their goal.
tone of voice development
content style guides
microcopy and content design
As a permanent employee as well as a freelancer I had the chance to work for many great agencies, clients and brands – and with the best people ever. I also received one or two awards. Thanks for everything!
Philipp und Keuntje, GGH MullenLowe, Grabarz und Partner, TBWA, Scholz & Friends, WeigertPirouzWolf, RitterSlagman, Springer & Jacoby
Sennheiser, Audi, RIMOWA, IKEA, Volkswagen Nutzfahrzeuge, WIFI@DB, Unilever, Masterfoods, Allianz Global Investors, E WIE EINFACH, Gala, Vier Pfoten, Nissan, MAN, EDEKA, DEVK, NEFF, Apollo Optik, 1. FC Köln, Vodafone, DFL u.a.
London International Award (Grand Prix, Gold), EFFIE (Silber), Cannes Lions (Silber, Bronze), ADC (Gold, Silber, Bronze), ADC Europe (Bronze), Deutscher Digital Award (Silber), D&AD (Wood Pencil), Klappe (Silber), Radio Advertising Award (Bronze), German Brand Award
Degrees and other references
Diploma Communications Design, „Trained Copywriter“ Certificate (Texterschmiede), Hyper Island Digital Marketing Certificate, IELTS Certificate
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