REWE campaign website and activation
In January 2022, REWE launched a campaign for more sustainable shopping and REWE Bio. I worked with the REWE team on the corresponding website. Our product vision: making the complex topic “sustainability” easily accessible and allowing people to experience that even their smallest actions matter. The website remains live and keeps growing even after the campaign period.
Company: REWE | Role: Creative UX, Copy, Website: rewe.de/einfach-nachhaltig
Research
During the research phase, we found out which aspects people are particularly interested in, if they have open questions and needs. On this basis, we designed the information architecture. We also developed our strategy to provide users with exactly the right content, in the right form and at the right time.
Activation “Millionen-Griffe-Challenge”
The more people reach for sustainable products, the more impact they have. Together, they make a difference for animals, the environment and the climate. REWE contributed to their efforts. If customers bought sustainable REWE Bio products and reached several milestones during the campaign period they received attractive “Thank you” coupons in the REWE App. The coupons made it easier to purchase even more sustainable products.
Snackable Facts
An increasing number of people cares about sustainability. Many of them do their research on social media. They look for uncomplicated, quickly consumable content to start with. We explained sustainable topics within a few seconds. The short, animated content pieces were easy to understand and entertaining. After watching, we guided interested users to more in-depth content on REWE’s sustainability hub.
Sustainability FAQ
Our research told us what questions people had about sustainability and our campaign. We answered the most important ones briefly and transparently in our FAQ.
Social media synergies
Our Snackable Facts were more than just helpful content on our Webseite. We’ve planned, tested and developed them for social media use as well. That way, we could reach our customers on the channels they were using anyways.
