REWE campaign website and activation

In January 2022, REWE launched a campaign for more sustainable shopping and REWE Bio. I worked with the REWE team on the corresponding website. Our product vision: making the complex topic “sustainability” easily accessible and allowing people to experience that even their smallest actions matter. The website remains live and keeps growing even after the campaign period.

Company: REWE | Role: Creative UX, Copy, Website: rewe.de/einfach-nachhaltig

Snackable Facts

An increasing number of people cares about sustainability. Many of them do their research on social media. They look for uncomplicated, quickly consumable content to start with. We explained sustainable topics within a few seconds. The short, animated content pieces were easy to understand and entertaining. After watching, we guided interested users to more in-depth content on REWE’s sustainability hub.

Social media synergies

Our Snackable Facts were more than just helpful content on our Webseite. We’ve planned, tested and developed them for social media use as well. That way, we could reach our customers on the channels they were using anyways.

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