Hi, that’s me
Complex projects, various perspectives, ambiguous requirements – that’s where my work begins. As Creative Concept & Content Lead, I craft concepts that provide orientation for teams, users and brands. I turn strategy into concise content, add structure to projects and connect disciplines – from ideation and UX to branding.
In short: I do concept and copy. In a few more words: I develop campaign and platform concepts, use Word and wireframes alike, write in German and English – and guide projects from first idea to go-live.
I’ve learnt my craft over 15 years – on digital, interdisciplinary and international projects. From intern to team lead. Before that, I studied Communication Design in Düsseldorf and London – because back then I wanted to be an art director. Today, that design knowledge flows into everything I do.
I think things through – and ahead: in digital ecosystems, along customer journeys, and in processes that AI is already reshaping.
What motivates me most? That moment when everyone on the team moves forward with more ease and clarity – because the concept makes sense.
What I’ve done so far
Creative Concept & Content Lead | Freelance
Interone, Proximity, Serviceplan, DAYONE, LegasDelaney, fischerAppelt, Geometry Global, Accenture Song and more – 01/02/2018 to date
Senior Text & Konzept | Concept & Copy Lead
Philipp und Keuntje – 01/08/2016 to 31/12/2017
Senior Creative Copy & Concept | Copy Lead
GGH MullenLowe – 01/07/2014 to 30/06/2016
Creative Concept & Copy
GGH MullenLowe – 01/01/2013 to 30/06/2014
Grabarz & Partner – 01/10/2011 to 31/12/2012
TBWA – 01/10/2010 to 30/09/2011
Scholz & Friends – 01/01/2010 to 30/09/2010
Junior Copywriter
Scholz & Friends – 01/03/2009 to 31/12/2009
Weigertpirouzwolf – 01/10/2008 to 28/02/2009
Student at “Texterschmiede” | Copywriting Intern
Weigertpirouzwolf – 01/04/2008 to 31/09/2008
RitterSlagman – 01/10/2007 to 31/03/2008
Diploma Communication Design
University of Applied Sciences Düsseldorf – 2002 to 2007
Exchange Year Graphic Design (BA Hons)
Kent Institute of Art and Design – 2004 to 2005
Intern Art Direction
Springer & Jacoby – 01/09/2005 to 01/02/2006
Student/Intern Art Direction
Design Agentur Richter – 2000 to 2007