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Deutsche Hospitality redesign and relaunch

Joining a team of experts, I contributed to the redesign of Deutsche Hopitality’s digital corporate communication. Together, we worked on the evolution of the CI/CD, a fresh brand identity and a contemporary tone of voice including content guidelines as the basis for the new responsive website.

Company: Deutsche Hospitality | Role: Content Lead, Tone of Voice | Awards: German Brand Award ’22 Winner | Website: deutschehospitality.com

  • Ein Auszug aus dem Content Styleguide der Deutschen Hospitality auf dem Bildschirm eines Laptops.
Tone of voice and content styleguide

A fresh new tone of voice translates the brand values of Deutsche Hospitality into conversational language. Together with clear content guidelines, it supports consistent communication. It helps us to create a dialogue with a wide variety of people and contributes to accessibility.

Creative concept (UX) and copy

Together with UX, UI and the team of Deutsche Hospitality, I defined the relevant content and designed the structure of the sub-pages. Then, I translated the tone of voice into helpful, scannable copy.

  • Zwei Unterseiten der Deutsche Hospitality Webseite auf einem Tablet und Smartphone.
  • Mehrere Unterseiten der deutschehospitality.com im Überblick.
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I’m looking forward to enquiries and new projects.

 

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  • Verschiedene Endgeräte zeigen unterschiedliche Arbeiten, an denen Annika Hüllebrand beteiligt war.
Not what you were looking for?

Take a look at selected other projects I’ve been part of.

 

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