Deutsche Hospitality redesign and relaunch
Joining a team of experts, I contributed to the redesign of Deutsche Hopitality’s digital corporate communication. Together, we worked on the evolution of the CI/CD, a fresh brand identity and a contemporary tone of voice including content guidelines as the basis for the new responsive website.
Company: Deutsche Hospitality | Role: Tone of Voice, brand repositioning, creative concept (UX), copy | Awards: German Brand Award ’22 Winner | Website: deutschehospitality.com
Tone of voice and content styleguide
A fresh new tone of voice translates the brand values of Deutsche Hospitality into conversational language. Together with clear content guidelines, it supports consistent communication. It helps us to create a dialogue with a wide variety of people and contributes to accessibility.
Creative concept (UX) and copy
Together with UX, UI and the team of Deutsche Hospitality, I defined the relevant content and designed the structure of the sub-pages. Then, I translated the tone of voice into helpful, scannable copy.
