Sennheiser campaigns
Sennheiser’s always striving for the perfect sound. We were always looking for the best ideas to communicate their headphones, microphones and sound systems. I had the chance to work on the brand holistically – from product positioning and claim development to campaign concepts and implementation. Here you can find a few selected pieces of my work.
Brand: Sennheiser | Agency: Philipp und Keuntje | Role: Concept creative (campaign), copy lead
Sennheiser XS Wireless
At first glance, a songwriter, a speaker at a congress, a priest in church and a stand-up comedian don’t have much in common. But there is something that unites them all: they have something to say. A message that should be heard. Thanks to the easy-to-use Sennheiser XS Wireless microphone system, these people can raise their voices – without a sound engineer or complex set-up. Therefore we are calling on them: raise your voice.
Our online film shows a young man on the way to his gig. Right before he takes the stage, he thinks about what drives him: he has a message for his audience. His thoughts appear in space and form our manifesto.
Sennheiser HD 4
The HD 4’s target group doesn’t care much about advertising. They’re interested in authentic content on social media. That’s why we asked them to shoot the campaign for the wireless headphones themselves: in Barcelona, with an iPhone 7+ and of course the HD 4.
We integrated their short, vertical clips into a modular system. For the official product film we merged the real-life video clips with product information and elements in the Sennheiser corporate design. At the same time, we used the boomerangs, loops and snapshots to create an Insta Story and additional content for social media. The result was Sennheiser’s first mobile-first campaign – which we could easily customise for all relevant touchpoints.
Casefilm
