E WIE EINFACH campaign

Every second German has never changed electricity providers. Although most of them know it could save them a lot of money. But they think it’s complicated and don’t even bother. But yet it is actually quite simple. At least if you want to ditch your energy provider for E WIE EINFACH.

Brand: E WIE EINFACH | Agency: Philipp und Keuntje | Role: Concept & copy creative (campaign), Concept creative (UX)

We produced various ultra-short video clips. Each one gave a quick example of how easily you can switch. The clips could be flexibly combined with each other. This way we got films in different lengths, which we could use for different formats and touchpoints: from banners, bumper ads on YouTube, video ads on Facebook to an online film that showed an extremely uncomplicated day.

We lead the users to our campaign landing page, where we made changing your energy provider very simple.