{"id":2334,"date":"2020-01-15T10:12:54","date_gmt":"2020-01-15T10:12:54","guid":{"rendered":"https:\/\/annikahuellebrand.com\/ueber-mich"},"modified":"2025-10-15T08:45:25","modified_gmt":"2025-10-15T08:45:25","slug":"ueber-mich","status":"publish","type":"page","link":"https:\/\/annikahuellebrand.com\/en\/ueber-mich","title":{"rendered":"About"},"content":{"rendered":"
\n

Hi, that’s me<\/h1>\n
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Complex projects, various perspectives, ambiguous requirements \u2013 that\u2019s where my work begins. As Creative Concept & Content Lead, I craft concepts that provide orientation for teams, users and brands. I turn strategy into concise content, add structure to projects and connect disciplines \u2013 from ideation and UX to branding.<\/p>\n

In short: I do concept and copy. In a few more words: I develop campaign and platform concepts, use Word and wireframes alike, write in German and English \u2013 and guide projects from first idea to go-live.<\/p>\n

I\u2019ve learnt my craft over 15 years \u2013 on digital, interdisciplinary and international projects. From intern to team lead. Before that, I studied Communication Design in D\u00fcsseldorf and London \u2013 because back then I wanted to be an art director. Today, that design knowledge flows into everything I do.<\/p>\n

I think things through \u2013 and ahead: in digital ecosystems, along customer journeys, and in processes that AI is already reshaping.<\/p>\n

What motivates me most? That moment when everyone on the team moves forward with more ease and clarity \u2013 because the concept makes sense.<\/p>\n<\/div><\/div><\/div>

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What I’ve done so far<\/h1>\n
<\/div>\n
Creative Concept & Content Lead | Freelance<\/h6>\n

Interone, Proximity, Serviceplan, DAYONE, LegasDelaney, fischerAppelt, Geometry Global, Accenture Song and more \u2013 01\/02\/2018 to date<\/p>\n

<\/div>\n
Senior Text & Konzept | Concept & Copy Lead<\/h6>\n

Philipp und Keuntje \u2013 01\/08\/2016 to 31\/12\/2017<\/p>\n

<\/div>\n
Senior Creative Copy & Concept\u00a0 | Copy Lead<\/h6>\n

GGH MullenLowe \u2013 01\/07\/2014 to 30\/06\/2016<\/p>\n

<\/div>\n
Creative Concept & Copy<\/h6>\n

GGH MullenLowe \u2013 01\/01\/2013 to 30\/06\/2014<\/p>\n

Grabarz & Partner \u2013 01\/10\/2011 to 31\/12\/2012<\/p>\n

TBWA \u2013 01\/10\/2010 to 30\/09\/2011<\/p>\n

Scholz & Friends \u2013 01\/01\/2010 to 30\/09\/2010<\/p>\n

<\/div>\n
Junior Copywriter<\/h6>\n

Scholz & Friends \u2013 01\/03\/2009 to 31\/12\/2009<\/p>\n

Weigertpirouzwolf \u2013 01\/10\/2008 to 28\/02\/2009<\/p>\n

<\/div>\n
Student at “Texterschmiede” | Copywriting Intern<\/h6>\n

Weigertpirouzwolf \u2013 01\/04\/2008 to 31\/09\/2008<\/p>\n

RitterSlagman \u2013 01\/10\/2007 to 31\/03\/2008<\/p>\n

<\/div>\n
Diploma Communication Design<\/h6>\n

University of Applied Sciences D\u00fcsseldorf \u2013 2002 to 2007<\/p>\n

<\/div>\n
Exchange Year Graphic Design (BA Hons)<\/h6>\n

Kent Institute of Art and Design \u2013 2004 to 2005<\/p>\n

<\/div>\n
Intern Art Direction<\/h6>\n

Springer & Jacoby \u2013 01\/09\/2005 to 01\/02\/2006<\/p>\n

<\/div>\n
Student\/Intern Art Direction<\/h6>\n

Design Agentur Richter \u2013 2000 to 2007<\/p>\n<\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t

<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2334","page","type-page","status-publish","hentry"],"yoast_head":"\nAnnika H\u00fcllebrand \u2013 About me \u2013 Concept & copy creative, UX writer<\/title>\n<meta name=\"description\" content=\"I create campaign and UX concepts, write for digital experiences and advertising, work on apps and commercials. 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