{"id":2308,"date":"2015-07-24T09:52:40","date_gmt":"2015-07-24T09:52:40","guid":{"rendered":"https:\/\/annikahuellebrand.com\/agency"},"modified":"2025-12-17T13:48:58","modified_gmt":"2025-12-17T13:48:58","slug":"agency","status":"publish","type":"page","link":"https:\/\/annikahuellebrand.com\/en","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col has-animation\" data-delay=\"200\">\n<h1><strong>Creative Concept &amp; Content Lead for Complex Projects<\/strong><\/h1>\n<div class=\"spacer spacer-small\"><\/div>\n<p>Fairly complex, difficult to grasp, a bit messy \u2013 those are the projects I enjoy most. I help teams turn intricate requirements into clear ideas, content and copy \u2013 and I work hands-on. I translate strategic goals into user-centred concepts. Well-structured, feasible, to the point.<\/p>\n<div class=\"spacer spacer-small\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/annikahuellebrand.com\/kontakt\" class=\"sr-button sr-button2 mini-button scroll-to\" >Get in touch<\/a><\/p>\n<\/div><\/div><\/div><div class=\"spacer spacer-big\"><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-half  has-animation\" data-delay=\"200\">\n<h2><strong>\u00a0When I\u2019m brought in<\/strong><\/h2>\n<ul>\n<li>A project needs a clear conceptual direction that reflects multiple perspectives.<\/li>\n<li>A team is looking for guidance \u2013 and a conceptual foundation to build on.<\/li>\n<li>Content and copy should be structured in a strategic and user-focused way.<\/li>\n<li>Digital products or CRM journeys need to become more relevant and easier to understand.<\/li>\n<li>A creative idea and messaging should be developed and rolled out consistently across many channels.<\/li>\n<li>Voice needs become a unifying element \u2013 across teams, tools and channels.<\/li>\n<\/ul>\n<div class=\"spacer spacer-medium\"><\/div><\/div><div class=\"column one-half last-col has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy.png\" class=\"attachment-full size-full\" alt=\"Ein illustriertes Smartphone mit dem Logo von Annika H\u00fcllebrand Text und Konzept auf dem Display.\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy.png 1024w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy-300x300.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy-150x150.png 150w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy-768x768.png 768w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy-420x420.png 420w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Logo-Handy-800x800.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/li><\/ul><div class=\"spacer spacer-medium\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-half  has-animation\" data-delay=\"200\">\n<h3><strong>What I bring to the table<\/strong><\/h3>\n<ul>\n<li>More than 15 years of experience \u2013 from small enterprises to worldwide brands.<\/li>\n<li>Projects with agencies, in-house teams and tech, national and international.<\/li>\n<li>Creative concepts, formats and copy, recognised by industry awards.<\/li>\n<li>Proven expertise at the intersection of strategy, UX, content, product and CRM.<\/li>\n<li>A forward-looking mindset \u2013 on AI, new ways of working and agile methods.<\/li>\n<\/ul>\n<div class=\"spacer spacer-medium\"><\/div><\/div><div class=\"column one-half last-col has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square.png\" class=\"attachment-full size-full\" alt=\"Portr\u00e4t von Annika H\u00fcllebrand\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square.png 1024w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square-300x300.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square-150x150.png 150w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square-768x768.png 768w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square-420x420.png 420w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Annika_121-_Square-800x800.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/li><\/ul><div class=\"spacer spacer-medium\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col \" >\n<p style=\"text-align: center;\"><a href=\"https:\/\/annikahuellebrand.com\/kontakt\" class=\"sr-button sr-button2 mini-button scroll-to\" >Get in touch<\/a><\/p>\n<div class=\"spacer spacer-big\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col has-animation\" data-delay=\"200\">\n<h3 style=\"text-align: left;\">Work<\/h3>\n<div class=\"spacer spacer-small\"><\/div>\n<p style=\"text-align: left;\">Take a quick look at a few projects I\u2019ve been part of. Searching for something else? Just click and browse through my whole portfolio.<\/p>\n<div class=\"spacer spacer-small\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/annikahuellebrand.com\/arbeiten\" class=\"sr-button sr-button2 mini-button scroll-to\" >View portfolio<\/a><\/p>\n<\/div><\/div><\/div><div class=\"spacer spacer-medium\"><\/div><div class=\"wrapper\"><div class=\"wolf-grid clearfix\" data-parallax=\"false\" data-captionparallax=\"false\" data-randomhorizontaloffset=\"false\" data-mouseparallax=\"true\">\n\t\t\t<div class=\"wolf-item  whalf wleft\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/rewe-sustainability-platform\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-REWE-NH.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">REWE Einfach Nachhaltig Website: Creative Concept &amp; Content Lead (UX), Accessibility<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wright\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/autarq-english\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-Autarq.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">Autarq Solardachziegel: Content &amp; Concept Lead<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wleft\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/deutsche-hospitality-english\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-DH-1.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">Deutsche Hospitality Brand Relaunch: Content Lead, Tone of Voice<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wleft\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/unzer-english\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-Unzer-1.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">Unzer Website Relaunch: Creative Concept &amp; Content Lead (UX)<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wleft\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/bahnx-english\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-DBX-1.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">Bahn X App and DPP Design System: UX Writing Lead, Tone of Voice<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wright\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/rimowa\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-RIMOWA-1.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">RIMOWA: UX Writing<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wleft\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/vwn\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-VWN-1.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">VW Commercial Vehicles Website Relaunch: Creative Concept &amp; Content Lead (UX)<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"wolf-item  whalf wleft\" ><div class=\"wolf-item-inner\" ><div class=\"wolf-media\"><a href=\"https:\/\/annikahuellebrand.com\/en\/arbeiten\/ikea\" target=\"_self\" class=\"img-hover\"><img decoding=\"async\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Thumb-IKEA-2.png\" alt=\"SEO NAME\"><\/a><\/div><div class=\"wolf-caption static\" >\n\t\t\t\t\t\t\n<h6><\/h6>\n<h6 style=\"text-align: left;\">IKEA: Content Lead, Creative Concept (UX &amp; CRM)<\/h6>\n\n\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\t<\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col \" >\n<p style=\"text-align: center;\"><a href=\"https:\/\/annikahuellebrand.com\/arbeiten\" class=\"sr-button sr-button2 mini-button scroll-to\" >View more cases<\/a><\/p>\n<div class=\"spacer spacer-big\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col has-animation\" data-delay=\"200\">\n<h4 style=\"text-align: left;\">What I do in detail<\/h4>\n<div class=\"spacer spacer-medium\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-third  has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Team.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Team.png 600w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Team-300x100.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Team-420x140.png 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/li><\/ul>\n<h6><strong>Creative Concept &amp; Content Lead | Team-Lead<br \/>\n<\/strong><\/h6>\n<p>As Creative Concept &amp; Content Lead, I synchronise the perspectives of team members and stakeholders. I turn ideas and requirements into concise concepts \u2013 to serve as common ground for everyone. That\u2019s how I create structure: not just in terms of content, but also in collaboration and process.<\/p>\n<div class=\"spacer spacer-medium\"><\/div><\/div><div class=\"column one-third  has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Wireframes.png\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Wireframes.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Wireframes.png 600w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Wireframes-300x100.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Wireframes-420x140.png 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/li><\/ul>\n<h6><strong>Content &amp; UX Concept<\/strong><\/h6>\n<p>I look at content from an experience perspective \u2013 and at an experience from a content point of view. That way, I merge both disciplines. I plan content around user needs, make it accessible and anchor it in the user journey \u2013 from information architecture to microcopy.<\/p>\n<div class=\"spacer spacer-medium\"><\/div><\/div><div class=\"column one-third last-col has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Sprechblasen.png\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Sprechblasen.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Sprechblasen.png 600w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Sprechblasen-300x100.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Sprechblasen-420x140.png 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/li><\/ul>\n<h6><strong>Branding, Tone of Voice &amp; Styleguides<\/strong><\/h6>\n<p>Tone-of-Voice concepts and content styleguides are becoming even more valuable in the age of AI. They help entire teams write in line with the brand. They keep content consistent. And thanks to smart tools, they become part of daily workflows \u2013 accessible, understandable and easy to use for everyone.<\/p>\n<div class=\"spacer spacer-medium\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-third  has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Gluehbirne.png\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Gluehbirne.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Gluehbirne.png 600w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Gluehbirne-300x100.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Gluehbirne-420x140.png 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/li><\/ul>\n<h6><strong>Campaign &amp; Communication Concept<\/strong><\/h6>\n<p>Great brand communication starts with a deep understanding of the people it adresses. I shape messaging and formats based on their everyday lives and needs. This approach works across all channels and touchpoints: from campaign idea to trade fair stand, from TV to social.<\/p>\n<div class=\"spacer spacer-medium\"><\/div><\/div><div class=\"column one-third  has-animation\" data-delay=\"200\"><ul class=\"sr-gallery gallery-col1 spaced\"><li><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Newsletter.png\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Newsletter.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Newsletter.png 600w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Newsletter-300x100.png 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/08\/Newsletter-420x140.png 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/li><\/ul>\n<h6><strong>CRM Concept<\/strong><\/h6>\n<p>CRM means speaking to users directly \u2013 and hearing back just as fast. That\u2019s why it\u2019s crucial to align customer needs, brand identity and data-driven logic. When hyper-personalisation becomes standard, clear concepts and consistent messaging are key. For relevant content instead of fragmented noise.<\/p>\n<div class=\"spacer spacer-medium\"><\/div><\/div><div class=\"column one-third last-col has-animation\" data-delay=\"200\"><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col \" >\n<p style=\"text-align: center;\"><a href=\"https:\/\/annikahuellebrand.com\/kontakt\" class=\"sr-button sr-button2 mini-button scroll-to\" >Get in touch<\/a><\/p>\n<div class=\"spacer spacer-big\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col has-animation\" data-delay=\"200\">\n<h5>What my clients say<\/h5>\n<div class=\"spacer spacer-mini\"><\/div>\n<p><em><strong>&#8220;I had the pleasure of working with Annika on the relaunch of Deutsche Hospitality. She did a fantastic job. Annika succeeded in giving the brand a fresh, contemporary, and future-oriented voice that perfectly aligns with our strategic direction.<br \/>\n<\/strong><\/em><em><strong>What impressed me most was how quickly and thoroughly she immersed herself in the complexity of our brand and industry. She worked with remarkable independence and clarity, showing both a deep understanding of the task and a clear vision for its execution. The result was not only professionally crafted but also highly convincing \u2013 a tone of voice that truly reflects who we are and who we aspire to be.<br \/>\n<\/strong><\/em><em><strong>Annika combines strategic thinking with creative excellence, and I can wholeheartedly recommend her for any project that requires a thoughtful and effective brand communication approach.&#8221;<br \/>\n<\/strong><\/em><\/p>\n<p>Sven Hirschler, Communication, Public Affairs, Marketing<\/p>\n<div class=\"spacer spacer-small\"><\/div>\n<p><strong><em>\u201cAnnika has supported us on various \u2013 at times very complex \u2013 projects, providing not only reliably good ideas and valuable input. Her true talent lies in seeing and keeping the bigger picture in mind. Very clear. Very structured. And always interdisciplinary and team-focused. That starts with the big idea and doesn\u2019t end with the website UX.\u201d<\/em><\/strong><\/p>\n<p>Hermann Waterkamp, CCO und Partner bei Leagas Delaney<\/p>\n<div class=\"spacer spacer-medium\"><\/div><\/div><\/div><\/div><div class=\"wrapper\"><div class=\"column-section clearfix\"><div class=\"column one-full last-col has-animation\" data-delay=\"200\">\n<h5 style=\"text-align: left;\">References<\/h5>\n<div class=\"spacer spacer-small\"><\/div>\n<p style=\"text-align: left;\">As a permanent employee as well as a freelancer I had the chance to work for many great agencies, clients and brands &#8211; and with the best people ever. I also received one or two awards. Thanks for everything!<\/p>\n<div class=\"spacer spacer-small\"><\/div><div class=\"masonry gallery-masonry spacing-yes clearfix\" data-maxitemwidth=\"300\"><div class=\"gallery-masonry-entry masonry-item\"><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small.jpg\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"297\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-420x297.jpg\" class=\"attachment-thumb-medium size-thumb-medium\" alt=\"\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-420x297.jpg 420w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-300x212.jpg 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-1024x724.jpg 1024w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-768x543.jpg 768w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-1536x1086.jpg 1536w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-800x566.jpg 800w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small-1100x778.jpg 1100w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/MBAI_-small.jpg 1752w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/div><div class=\"gallery-masonry-entry masonry-item\"><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small.jpg\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"594\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-420x594.jpg\" class=\"attachment-thumb-medium size-thumb-medium\" alt=\"Teilnahmebescheinigung am &quot;Intensivseminar KI-Management&quot; des T\u00dcV Nord f\u00fcr Annika H\u00fcllebrand.\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-420x594.jpg 420w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-212x300.jpg 212w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-724x1024.jpg 724w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-768x1086.jpg 768w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-1087x1536.jpg 1087w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-800x1131.jpg 800w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small-1100x1555.jpg 1100w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/TUEV_small.jpg 1240w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/div><div class=\"gallery-masonry-entry masonry-item\"><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-scaled.jpg\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"297\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-420x297.jpg\" class=\"attachment-thumb-medium size-thumb-medium\" alt=\"Certificate of Completion der UX Writing Academy des UX Writing Hub f\u00fcr Annika H\u00fcllebrand.\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-420x297.jpg 420w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-300x212.jpg 300w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-1024x724.jpg 1024w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-768x543.jpg 768w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-1536x1086.jpg 1536w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-2048x1448.jpg 2048w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-800x566.jpg 800w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/UxWriting_small-1100x778.jpg 1100w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/div><div class=\"gallery-masonry-entry masonry-item\"><a href=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small.jpg\" data-rel=\"lightcase:myCollection\" class=\"img-hover\" ><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"594\" src=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-420x594.jpg\" class=\"attachment-thumb-medium size-thumb-medium\" alt=\"Certificate of Completion des Hyper Island Digital Merketing Online Course f\u00fcr Annika H\u00fcllebrand.\" srcset=\"https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-420x594.jpg 420w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-212x300.jpg 212w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-724x1024.jpg 724w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-768x1086.jpg 768w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-1087x1536.jpg 1087w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-800x1131.jpg 800w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small-1100x1555.jpg 1100w, https:\/\/annikahuellebrand.com\/wp-content\/uploads\/2025\/12\/Hyper_Island_small.jpg 1240w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/div><\/div><div class=\"spacer spacer-small\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/annikahuellebrand.com\/ueber-mich\" class=\"sr-button sr-button2 mini-button scroll-to\" >Get to know me<\/a><\/p>\n<div class=\"spacer spacer-small\"><\/div>\n<p style=\"text-align: left;\"><div class=\"accordion\">\t<div class=\"toggle-item\">\n\t\t\t\t<div class=\"toggle-title \">\n\t\t\t\t\t<h5 class=\"alttitle toggle-name\">Agencies and clients, freelance<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"toggle-inner\"> REWE Digital, Accenture Song (ex SinneSchrader &amp; Kolle Rebbe), Serviceplan, Saatchi &amp; Saatchi, Leagas Delaney, Interone, Proximity, antoni, Hyperfocus Studio, DAYONE, Geometry Global, Elbdudler, Philipp und Keuntje, OMG Fuse, fischerAppelt<\/div>\n\t\t\t<\/div>\t<div class=\"toggle-item\">\n\t\t\t\t<div class=\"toggle-title \">\n\t\t\t\t\t<h5 class=\"alttitle toggle-name\">Agencies, permanent role<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"toggle-inner\">Philipp und Keuntje, GGH MullenLowe, Grabarz und Partner, TBWA, Scholz &amp; Friends, WeigertPirouzWolf, RitterSlagman, Springer &amp; Jacoby<\/div>\n\t\t\t<\/div>\t<div class=\"toggle-item\">\n\t\t\t\t<div class=\"toggle-title \">\n\t\t\t\t\t<h5 class=\"alttitle toggle-name\">Brands<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"toggle-inner\">Sennheiser, Audi, RIMOWA, IKEA, REWE, Volkswagen Nutzfahrzeuge, WIFI@DB, Unilever, Masterfoods, Allianz Global Investors, E WIE EINFACH, Gala, Magenta, Vier Pfoten, Nissan, MAN, EDEKA, DEVK, NEFF, Apollo Optik, 1. FC K\u00f6ln, Vodafone, DFL u.a.<\/div>\n\t\t\t<\/div>\t<div class=\"toggle-item\">\n\t\t\t\t<div class=\"toggle-title \">\n\t\t\t\t\t<h5 class=\"alttitle toggle-name\">Awards<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"toggle-inner\">London International Award (Grand Prix, Gold), EFFIE (Silber), Cannes Lions (Silber, Bronze), ADC (Gold, Silber, Bronze), ADC Europe (Bronze), Deutscher Digital Award (Silber), D&amp;AD (Wood Pencil), Klappe (Silber), Radio Advertising Award (Bronze), German Brand Award<\/div>\n\t\t\t<\/div>\t<div class=\"toggle-item\">\n\t\t\t\t<div class=\"toggle-title \">\n\t\t\t\t\t<h5 class=\"alttitle toggle-name\">Degrees and other references<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"toggle-inner\">Diploma Communications Design, \u201eTrained Copywriter\u201c Certificate (Texterschmiede), Hyper Island Digital Marketing Certificate, IELTS Certificate<\/div>\n\t\t\t<\/div><\/div><div class=\"accordion\">\t<div class=\"toggle-item\">\n\t\t\t\t<div class=\"toggle-title \">\n\t\t\t\t\t<h5 class=\"alttitle toggle-name\">Favourite art directors and team partners<\/h5>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"toggle-inner\">Bastian Adam: <a href=\"https:\/\/bastianadam.com\/\">https:\/\/bastianadam.com\/<\/a>, Niklas F\u00f6rster: <a href=\"https:\/\/niklasfoerster.com\/\">https:\/\/niklasfoerster.com\/<\/a><\/div>\n\t\t\t<\/div><\/div>\n<\/div><\/div><\/div><div class=\"spacer spacer-big\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2309,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2308","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annika H\u00fcllebrand \u2013 Creative Concept &amp; 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